Description
The Marketing Distinguo: differentiation in three steps (English Edition)
The Marketing Distinguo is a simple process to answer the most difficult question: “Why should I buy your company’s product rather than your competitor’s?”. The concept and the method were commented by Prof. Philip Kotler.
This e-book contains the concept and the method you can apply with or without the card deck. The Marketing Distinguo card deck was overfunded on Kickstarter and reached the podium of the European Digital Mindset Awards at the Digital Enterprise Show of Madrid for the category BEST 2019 MARKETING INNOVATION.
We will send the book by e-mail after your purchase.
